Tag: bruce mcall

Nostalgia Part 2

Recently, i watched a talk from Bruce Mcall on nostalgia, a future that will never happen.

Bruce Mcall is a commercial artist for the New Yorker. He says that in his work, he uses something called  “Retro-futurism”. Which is looking back to see how yesterday views tomorrow, which he says is always wrong.

The 1930’s in his opinion, was the peak time for that because of the depression and it was a way to get away from the present and to look at the future, which was always optimistic. They thought that technology was going to help them get through it.

78724_800x600.jpgA retro-future that never happened — full of flying cars, polo-playing tanks and the RMS Tyrannic, “The Biggest Thing in All the World.”

He then talks about something called “Techno archaeology”, an example of this is his poster named “The Hindenburg” which was from 1947 looking at the day all american families have them.

He goes on to talk about “Faux Nostalgia” which is the yearning for times that never happened.

Wing dining-1.png

Bruce Mcall says that nostalgia is the most utterly useless human emotion. I don’t totally agree but I see the point. Nostalgia if taken to extreme becomes a mild case of depression and self-deception. The past is never as great or as bad as it seems and nor will the future be as wonderful or as terrible as we can imagine.

 

A link to Broce Mcall’s talk on this https://youtu.be/fOk6HQaNpdE

 

 

 

 

 

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